There are various spaces such as shops, cafes, hotels, bridal facilities, etc. in the commercial space. In all of them, we commonly value "the creation of space that can convey the worldview of the brand in a moment".
The place is generally created by people, but the place also makes people. For example, the surrounding space has a great power to change our thoughts and actions, just as by being in the library we naturally start talking in a whispering voice.